“I very much respect Kelly’s vision for design and product development, and the true dedication he brings to every project.” – Rob Kingwill

Beginning in a small agricultural community in Idaho in the early 90s, Williams progressed from a self-taught snowboarder using makeshift equipment to a dedicated backcountry athlete. His career eventually shifted to full-time professional roles in the action sports industry, working behind-the-scenes as the graphic designer for Burton Snowboards’ Analog brand, artist management positions at éS Skateboarding and Altamont, brand management for Fallen Footwear, and global creative direction for DVS. Prior to this, he also founded his own snowboard company, operating it alongside pro snowboarders Kevin Jones and Rob Kingwill.

Williams’ career trajectory reflects and laments the evolution of boardsports culture from its grassroots origins to mainstream marketing, spanning product design, brand management, and creative direction within the action sports and outdoor industries.